I’m a designer with a background in brand identity, UI/UX design, and digital content production across web and product platforms. I specialize in building consistent, goal-oriented visual systems that connect brands with users—whether through a rebranded SaaS dashboard, animated banner creatives, or AI-assisted visual storytelling.

Previously, I led the rebranding of TentuPlay, a game analytics SaaS product, where I established brand tone and visual guidelines, redesigned the product UI/UX, and built a cohesive experience across digital touchpoints. I also directed the brand refresh of Sentience Inc., updating its Webflow-based site and creating brand assets that enhanced visibility and engagement at international conferences.

My experience extends to global-scale projects, including visual identity work for Google’s internal offices in Paris and California, and creative development for the Google News Lab via Toaster agency. For the latter, I collaborated with developers in London to design a customizable data visualization tool for journalists, focusing on usability and clarity.

Currently, I’m passionate about performance-driven design and creating digital ad creatives that balance brand integrity with media-specific effectiveness.

I’m driven by the challenge of designing with purpose, scaling creative ideas through collaboration and technology.